AGE: 15-25
GENDER: Unisex, but mainly male
MUSIC TASTE: Mainstream rock - pop rock, punk, alternative, screamo
CLOTHING/STYLE: Alternative, Punk
VALUES AND BELIEFS: Music matters most – support the artists. the music created, not the image and fame.
PERSONALITY: Varied possibilities from shy and introvert, to loud and extrovert depending on the individual. A method of helping those more worried about sharing their interests (due to common problems) to find others similar.
HOBBIES: Music orientated activities – gigs, playing, listening, creating
HATES: Conformity, Mainstream music, Idealism
SHOPS: Mostly online, alternative and less well known brands such as Criminal Damage, Masked Clothing and Dead Heroes Clothing. Band merchandise
FOOD AND DRINK: Energy drink and other unhealthy things.
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